Here’s a great deck provided by the IAB on mobile creative. I am sure a number of these slides have useful data and content that can be used when pitching advertising clients.

Okay, we are clearly in an infographic mood today. The graphic below  was developed by the folks over at Text Marketer and explains how to run a successful SMS campaign by avoiding the so-called “7 deadly sins of mobile marketing.”

Although Spreed doesn’t do SMS marketing a lot of the sins here are applicable to mobile display advertising. When selling a campaign to a potential advertiser make sure you are coaching them what to do and what not to do. At the end of the day you will see a higher CTR and therefore a happier and longer term advertising partner.

If your client doesn’t have a mobile site or landing page setup then speak to us about building one through our good partners at MoFuse.

The good folks at Inneractive have published their latest infographic dubbed “From Barcelona to Barcelona: the Growth of Mobile Advertising in 2011.”

Although this still may no be the year of mobile advertising, this graphic certainly paints the picture for hockey stick growth in the industry.

It is very important that publishers think about their mobile advertising strategy and not just their mobile development strategy. The two components need to be very closely tied together and must be acted on now if you want to be a part of this exciting new wave of advertisers.

Over the past three years we have heard a lot about the decline of newspaper advertising revenue and falling subscriptions. Although some analysts may be predicting doom and gloom for the industry others believe there is still a lot of opportunity for newspapers, especially in the local advertising space. Newspapers have something special, especially in local markets, that other online publishers don’t have and that’s brand.

I have seen example after example of digital sales representatives pitching local businesses and failing terribly as the business owner had no idea where his ad was being shown. On the other hand most small businesses know their local paper very well and have been advertising with them for decades. This is an opportunity that newspapers are seizing today and need to continue to harness in the future and mobile could be the driving force to increased ad dollars from local advertisers.

Mobile and local advertising have been touted as the next big thing for newspapers. Smartphones are in peoples pockets/hands at all times and are increasingly becoming a driving force behind peoples purchasing decisions. Matched with to the meter location based targeting, local advertisers are moving to mobile in droves.

Gordon Borrell of Borrell Associates recently predicted at MediaPost’s Mobile Summit that local mobile advertising was going to shoot up from $2Billion this year to $24billion in 2016. We highly recommend reading the below article from MediaPost on Borrell’s predictions and how it may effect your digital strategy moving forward. The important thing to note is that if you are a local newspaper, now is the time to get into mobile so that you can start building advertiser intelligence within your communities. Read more below:

Local Mobile Advertising To Reach $24 Billion In 2016

Local mobile ad revenue to shoot up from about $2 billion this year to about $24 billion by 2016.

By then, Borell estimates that 88% of all local online advertising will be delivered on a mobile device. That growth will come directly at the expense of the desktop Web, where spending will decline 76% in the next five years.

 

Living in Canada certainly has its perks, but the weather definitely is not one of them. The heat went out over the weekend and our resident Data Czar, who always is in before 5:30, got to enjoy a real Canadian office. If you speak to Dan today wish him well … he needs it, just look at that jacket!

eMarketer Thursday released an updated ad forecast predicting that online would surpass print ad spending this year.

“U.S. online advertising spending, which grew 23% to $32.03 billion in 2011, is expected to grow an additional 23.3% to $39.50 billion this year, pushing it ahead of total spending on print newspapers and magazines,” the research aggregator and analyst projects in its updated forecast, which projects that ad spending is expected to fall to $33.80 billion in 2012, from $36.00 billion in 2011.

The big question in everyone’s mind is what does this mean for print and digital departments at newspapers and how should they be addressing this change. iMediaConnection, put out a great post that sums up the situation perfectly. We recommend everyone give this article a good read and post your comments below:

What the decline of print means for digital

Publishers and marketers alike are compelled to start considering, now, how to add more visual and multimedia material to written pieces to make them stand out, to encourage opt-in and tune-in from target audiences, to deliver appropriate content to mobile platforms, and to make complex information easily and visually digestible — in a hurry. (Infographics are becoming very, very popular with marketers, as are charticles with publishers.)

Hot off the heels of our last post about Facebook and their impressive CPM and Clickthrough rates is a new article from EMarketer. According to their research, they are finding that contextually relevant ads are seeing significantly higher clickthrough rates in mobile.

This statement seems logical and obvious, however the point needs to be made. Ad sales teams need to think about relevancy in the mobile space. Mobile devices are connected and with you at all times. Context can mean location, but it can also be based on what you are or have read in the past.

It is important to choose advertising technology that will allow you to target users based on the data that you are collecting about them. Mobile has the potential to provide significant returns on your advertising clients investment, but you need to manage them effectively. The only way to do this is to have the capability to offer deep location based, demographic, behavioural and contextual targeting.

To learn more from Emarketer about this study, click below

Contextually Relevant Mobile Ads See Impressive Clickthrough Rates

Contextual advertising has long been a staple of many media plans for brand marketers looking to approximate their target audience through aligning their ads with relevant site content.

News exec John Paton is out to stop the presses

The new boss told employees they would go “digital first” with a vengeance — tweeting, Facebooking, blogging and video-posting news before contributing a single keystroke toward the next day’s paper.

Expect a lot of mobile mergers and acquisitions in 2012: Coady Diemar

Mobile merger and acquisition activity increased significantly last year and is expected to grow again in 2012 as mobile continues to be a key driver of consumer behavior, according to investment bank Coady Diemar Partners.

Why luxury brands need to have a tablet advertising strategy – Luxury Daily

Tablets are increasingly becoming the No. 1 medium that affluent consumers use to obtain information and entertainment, including magazines.

Get ready for considerably higher mobile marketing budgets in 2012

Mobile marketing budgets will increase considerably in 2012, but so will consumer expectations of the types of experiences they have interacting with their favorite businesses.