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Spreed is offering a new and easy way for content providers to join in on the mobile revolution. Spreed’s white-label mobile application service allows publications to deliver their content for both the Blackberry and iPhone platforms in a matter of days.

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Monday Morning Mobile Round Up - Mobile Advertising, The Olympics and A Strong 2010

Happy Monday morning everyone. I hope you all had a great weekend. I know everyone is busy getting ready for the week ahead, so instead of giving you a few long posts I have decided to share some of my weekend reading with you. Mobile ad campaigns 5 times more effective than online: InsightExpress study “Far from [...]

Branded Mobile Apps or App Sponsorships? The Lost Art of Sponsorship

An interesting post came up on Mobile Marketing Watch yesterday about the resurgence of application sponsorships. The post cites an article written by Steve Smith of MediaPost. I will let Steve do the heavy lifting, but in summary the article states that not every brand translates well into a mobile application. If you do not have [...]